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When Social Media Specials Break a Brand Experience

Recently, my wife, my dad and I visited an ice cream shop on the Riverwalk.  As I checked in on Foursquare, the location based service, it notified me that there was a special at the location.  I was pleasantly surprised.  According to my BlackBerry, it said “While you’re in the hood, you should hit up [...]

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My Public Apology for the BlackBerry Outage

Yesterday, BlackBerry and I experienced a little turmoil in our relationship. I want to go on record right here, right now and apologize to the millions of people that experienced an outage due to my foolish mistake. Yesterday, BlackBerry came to me wearing a new pair of jeans that she had seen Lady Gaga wearing. [...]

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Ultimate Thailand Explorers

@ashleypalmero and I have recently entered the Ultimate Thailand Explorers contest to win a trip to Chiang Mai, Thailand!  While in Thailand, we would be competing against four other couples in other cities vying for the chance to be selected the Ultimate Thailand Explorers and winning *another* trip back to Thailand!  Have a look at [...]

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Innovate or Die – Part 2

Welcome back!  In developing your product or service to be meaningfully unique, you’ll need to leverage three additional points. Explore Stimulus Exploring stimulus is a crucial component to the development of new ideas. In typical brainstorming, people make a list of ideas to develop something out of nothing. Imagine if you decided that you wanted [...]

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