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Innovate or Die – Part 2

by on Thursday, September 30, 2009 in Uncategorized

Welcome back!  In developing your product or service to be meaningfully unique, you’ll need to leverage three additional points. Explore Stimulus Exploring stimulus is a crucial component to the development of new ideas. In typical brainstorming, people make a list of ideas to develop something out of nothing. Imagine if you decided that you wanted [...]

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eurekaranch.jpg

Innovate or Die – Part 1

by on Wednesday, September 30, 2009 in Marketing

Recently, Erik and I traveled to the Eureka! Ranch in Cincinnati, Ohio.  You may have never heard of Eureka! but you’ve likely been affected by their innovations; most Americans have interacted with about 18 products or services that were conceived or developed at the Eureka! Ranch, including the Swiffer Sweeper, Nissan Xterra and American Express [...]

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Do Something Worth Talking About, Go Viral

by on Friday, August 31, 2009 in Marketing

A word that people can’t stop saying is “viral.”  Everyone wants their ideas, videos, books, products and services to all go viral.  On the other hand, we’re stuck making the same old boring thing, slightly repackaged in hopes that people will notice.  What you really need is a dramatic difference.  Notice that it’s not a [...]

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