One against seven is never a fair fight. The body blows from seven time zones are iced when I tote my Passport. I darken tight doorways with a purposefully packed backpack and carryon.
My MacBook Air is ready to glamorize photos of abbeys. The microfiber cloth makes the glass sparkle. Splenda gives the perfect sweetness to the corner bistro’s cappuccino. A pounding headache and the aftermath of eating a few closed mussels from Brussels can be fixed with the white container. Be smart – if cooked shellfish didn’t open during cooking, don’t eat it.
Adventures are more fun when reading adventures first on a Kindle. My photos are 48% less boring when I hang the magnetic Joby Gorillapod from a street sign. Until the future arrives, gear will not charge itself. Thankfully, Tumi Tech’s universal plug rocks plugs for the UK, Europe, Asia and it bonuses with a USB port. The sunrise over the centuries old plaza is captured magically through the f/1.8 lens of the Sony RX100. Waking for the sunrise shoot is soothed by hits through the X-Mini travel speaker. What good are the photos of the worn streets if you can’t share? Sprint’s International Hot Spot with an unlocked SIM slot will do the trick for my four closest companions and me. Dead batteries are for suckers, so the ibattz with two removal batteries should do the trick.
But, if the ibattz isn’t enough, the MyCharge 5000 will finish the day out. Untested unlocked devices are never a sure bet. A Nokia Lumia 800 is Plan C if the iPhone and International Hot Spot are a bust. With the tiny MacBook Air minimizing outlets, the Apple USB to Ethernet dongle provides wired connectivity in hotels stuck in 1999. International travel requires forms when you’re drowsy and your seat mates are asleep, so I bring my own pen. USB charging is simple with the Western Europe dongle. Escaping airplane dry mouth is easiest with gum and keeps you in the good graces of your seat mate.
The past few weekends have been brilliant in proving that audiences vary all over the world. Two different events with which I had a personal experience painted a vivid picture. First, the iPad launch. I’ve read a number of tweets, blogs and even a clip on Modern Family asking why someone needs an iPad. It’s not really a computer, ebook reader or netbook. It’s just…different and it’s at $500 in it’s least expensive form. But you can read books on it! You know where else you can read books? In books. Consider Luis Soriano, who has a “biblioburro” or a “library donkey” in Magdalena, Colombia. Children in his part of Colombia will walk up to 40 minutes to get to school. He’ll ride 5 to 8 hours to get books to kids. The iPad’s price, need for electricity and web seem preposterous in those terms. Think of all the books we could buy in developing countries! Nonetheless, Apple raked in about $150 million in sales the first weekend.
Easter weekend, Bay Area Fellowship in Corpus Christi decided to turn the funnel around on their congregation. Instead of just asking for tithes, Bay Area Fellowship had their congregation donate goods such as luxury cars, furniture and HDTVs and gave it away to attendees on Easter Sunday – $2 million worth, actually. The giveaway was so large that Pastor Bil Cornelius was interviewed on CNN, Fox, MSNBC and a number of other national outlets. Critics came out denouncing the church for giving unnecessary items to people who weren’t in need. The church’s response? A saved soul is a saved soul. We give away food and medicine in developing countries to entice people to come to church and we give away gadgets and other items of interest to a developed country to entice them to come to church, the goal in both being eternal salvation.
In both of these cases, the general population could make arguments against both Apple and Bay Area Fellowship. Each, though, decided to ignore the naysayers and move forward with their mission. Apple with their plan to build a closed platform that hasn’t existed as a notable device in it’s size and capabilities (other tablets already exist but mostly nobody cares) when people need books in the far reaches of the world and Bay Area Fellowship who gave $2 million in expensive goods to move people closer to God when others could argue that should be done in developing countries with food.
Can you look at what you and your company are working on, power through the dip, and push out what really matters? It’s tough to ignore the crowd, you won’t ALWAYS succeed, but when you do, folks will notice.