Welcome back! In developing your product or service to be meaningfully unique, you’ll need to leverage three additional points. Explore Stimulus Exploring stimulus is a crucial component to the development of new ideas. In typical brainstorming, people make a list of ideas to develop something out of nothing. Imagine if you decided that you wanted […]
Recently, Erik and I traveled to the Eureka! Ranch in Cincinnati, Ohio. You may have never heard of Eureka! but you’ve likely been affected by their innovations; most Americans have interacted with about 18 products or services that were conceived or developed at the Eureka! Ranch, including the Swiffer Sweeper, Nissan Xterra and American Express […]