Tag Archives | planet eureka

Innovate or Die – Part 2

Welcome back!  In developing your product or service to be meaningfully unique, you’ll need to leverage three additional points. Explore Stimulus Exploring stimulus is a crucial component to the development of new ideas. In typical brainstorming, people make a list of ideas to develop something out of nothing. Imagine if you decided that you wanted […]

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eurekaranch.jpg

Innovate or Die – Part 1

Recently, Erik and I traveled to the Eureka! Ranch in Cincinnati, Ohio.  You may have never heard of Eureka! but you’ve likely been affected by their innovations; most Americans have interacted with about 18 products or services that were conceived or developed at the Eureka! Ranch, including the Swiffer Sweeper, Nissan Xterra and American Express […]

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