Do Something Worth Talking About, Go Viral

A word that people can’t stop saying is “viral.”  Everyone wants their ideas, videos, books, products and services to all go viral.  On the other hand, we’re stuck making the same old boring thing, slightly repackaged in hopes that people will notice.  What you really need is a dramatic difference.  Notice that it’s not a minor difference, it’s not a slight difference, it’s a DRAMATIC difference.  Eureka! Ranch, where the Swiffer Sweeper and the American Express Centurion Card aka the “Black Card” were developed, say that a dramatic difference causes organizational chaos and provides a 370% better chance of success and profitability.  That means, you have to change systems, move people, add new support or whatever else is required to cause a massive shift.  So, if you want your (fill in the blank) to go viral, be remarkable and do something dramatically different.

The video above caused my wife to repeatedly say “I wish we could go back and do this” is a perfect example of doing something dramatically different.  After one week and at the time of this writing, this video had over 7 million views.

As seen on MySA.com

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2 Responses to Do Something Worth Talking About, Go Viral

  1. Donna Tuttle August 21, 2009 at 9:08 am #

    Rock on! You tell Ashley that I will help her re-enact your wedding day entrance. If she gets you there with your friends and the music, I’ll fill the pews. Heck, the Palladium.

    Oh yeah, and you’re right, the only way for anything to be remarkable is to make it FUN.

    You are the super cool evil genius.

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