No One Cares About You – Personal Branding

Who has two thumbs and...ah, nobody cares.

Who has two thumbs and...ah, nobody cares.

We live in a “me” centered society where people don’t care about you.  You might even have trouble getting your family to read what you’ve written!  You may be lacking in defining a personal brand for yourself.  Not to worry, here are a few tips on what you can do to firm up your personal brand.

1.  Start with your Strengths.  We all know that there are inherent desires and passions within us that gravitate towards different subjects.  You’ve known this since you were a kid.  What are some of those passions that you have where you have endless levels of energy to read, research and grow?  According to Marcus Buckingham, Strengths have SIGNs.

Success – You have been successful in developing this area of your life.
Instinct – There’s a natural desire in your life to do that activity.
Growth – When you do the activity, you get better than the last time.
Needs – You have a desire to do the activity again.

Once you’ve framed your Strengths, you can use that as your basis for your personal branding.  What’s exciting about it is that you have a natural drive to learn more and share more about those subjects.  For me, I love business and consumer level technology, so you’ll notice that that’s what I talk about.  What can you hang your hat on?

2.  To drive your personal branding you need two basic prongs – content and channels.  The content includes the blog posts you write, the tweets you send out, the comments you leave for others, the updates you provide on social networks.  What people sometimes forget is that content spans audio and video.  Your personal brand becomes even richer when you provide photos, video and audio.  These forms of communication should drive forward your brand that you’ve developed from your strengths.

3. Channels are the places where your content can be found.  Are you on Linkedin, Facebook, Twitter, Plaxo, YouTube, 12seconds, etc?  You don’t have to be everywhere, you just should be where the eyeballs are and where you can be effective.  Pick those places, then bundle them all together with websites like Google Profiles, FriendFeed, and PeoplePond.  These sites let you consolidate your online presence and some will even let you send your updates to your other sites.  When you update from one to the others, you should be careful – use this sparingly, as your followers can get annoyed from too many updates.  The bonus, however, is that the Google and the other search engines love this stuff and it will make you even easier to find, especially if you use a consistent name or brand.

The bottom line is that you need to do personal branding for yourself regarding topics that you’re passionate about.  Once you’ve determined those strengths, pump your content through your channels.  *Thanks to Dan Schawbel’s comment, I realized I wasn’t explicit about mentioning that your personal brand is not all about you.  People care when the content you provide fulfills their needs versus having a platform for self promotion.  Now GO!

What are some tips and tricks that I have left out?  I’d love to get your input!

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7 Responses to No One Cares About You – Personal Branding

  1. Davis Staedtler April 30, 2009 at 4:14 pm #


  2. Joe Beaulaurier April 30, 2009 at 4:57 pm #

    Thanks for the props for PeoplePond. Your post runs very parallel to one our CEO posted just yesterday at .

    Did you know about or are you having any problems with the PeoplePond WordPress plugin? I noticed your “About” page could benefit from using it.

  3. Dan Schawbel May 1, 2009 at 7:07 pm #

    Great post. Personal branding is about the value you can contribute to other people and deciding what you want to be known for. If you focus too much on yourself, people will just ignore it.

  4. Nan Palmero May 2, 2009 at 7:30 am #

    Thanks for the comment Dan! I realized that I didn’t explicitly mention that it’s not about self promotion, it’s about serving others. I’ve edited the post accordingly.

  5. Nan Palmero May 2, 2009 at 7:42 am #

    @Joe I appreciate you stopping by. I realized that I hadn’t taken the time to complete my about me page, so when I started editing it, I ran into some technical hurdles. Fortunately, my great friend Vid suggested a new theme and here we are. The PeoplePond plugin might be a great addition to it. I’ll give it a look and thanks for the suggestion!

  6. Bianca Te Rito May 4, 2009 at 12:41 pm #

    Hi Nan
    Fantastic post! Thank you for sharing will check out some of the above channels. When I think about the value one can contribute to another, I run it through a Doug Hall filter e.g. why should they care? What’s in it for them? Why should they believe me?


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