Tag: linkedin

Technology for North Chamber Leadership Lab

Thank you for allowing me to present to such a wonderful audience. Below, you’ll find the apps we discussed during the presentation. Feel free to reach out with any questions. If you liked the Google Glass song in the video, you can listen here:

Tripit (Free | $49/year) – Send Tripit your confirmation emails for your hotel, transportation, flights and even Eventbrite emails to build out an itinerary in the app that pushes to your calendar. Upgrade to Tripit Pro for $49 per year and get notified to price drops in airfare, flight delays and cancellations.

Cardmunch (Free) – Stop collecting business cards. Use Cardmunch by Linkedin to take a photo of the card, have it scanned in, matched with Linkedin and spit back to you for quick saving to your iPhone.

Linkedin Contacts (Free) – Are you interested in sorting through your Linkedin contacts and having their data updated in your phone when they move or getting notified of an anniversary? Check out the free Linkedin Contacts app.

Scout (Free | $24.99/year) – Scout is a GPS navigation app that not only does GPS but ties into your calendar and will if you want to be routed to your next appointment with one swipe. The $24.99 price will upgrade the app with downloadable maps so you know where you’re going, even without service.

Square (Free | 2.75% per swipe) – If you’re looking for a fast and easy way to collect credit card payments for goods and services, check out Square. It’s dead simple to use and you’re charged a flat fee of 2.75% with a monthly option if you do a higher volume.

Clear ($2.99) – Clear is a simple list application that is beautiful. It’s quick and spectacular as a keeper for your top 3 daily priorities.

Concur (Free) – If you need an app to track expenses, file expense reports, expense mileage and approve reports.

Foursquare (Free) – Foursquare might be a location based game, but it also has turned into a fierce competitor to Yelp, providing insightful tips. Locals will leave messages to try items that are off menu or the secret passcode to a speakeasy.

Contact Monkey (Free) – Sometimes you don’t want to carry around business cards or you’re fresh out. Create a Contact Monkey and add it to your signature in your email address. For extra ease, use http://bit.ly to create a short link.

Over ($1.99) – Have a little fun with Over, where you can add gorgeous type to your pretty pictures. Does it have anything to do with work? Not really. But you deserve to have a little fun in your life, don’t you?

One last thing…baby modeling.

No One Cares About You – Personal Branding

Personal branding and when no one cares about you.

Who has two thumbs and...ah, nobody cares.
Who has two thumbs and...ah, nobody cares.

We live in a “me” centered society where people don’t care about you.  You might even have trouble getting your family to read what you’ve written!  You may be lacking in defining a personal brand for yourself.  Not to worry, here are a few tips on what you can do to firm up your personal brand.

1.  Start with your Strengths.  We all know that there are inherent desires and passions within us that gravitate towards different subjects.  You’ve known this since you were a kid.  What are some of those passions that you have where you have endless levels of energy to read, research and grow?  According to Marcus Buckingham, Strengths have SIGNs.

Success – You have been successful in developing this area of your life.
Instinct – There’s a natural desire in your life to do that activity.
Growth – When you do the activity, you get better than the last time.
Needs – You have a desire to do the activity again.

Once you’ve framed your Strengths, you can use that as your basis for your personal branding.  What’s exciting about it is that you have a natural drive to learn more and share more about those subjects.  For me, I love business and consumer level technology, so you’ll notice that that’s what I talk about.  What can you hang your hat on?

2.  To drive your personal branding you need two basic prongs – content and channels.  The content includes the blog posts you write, the tweets you send out, the comments you leave for others, the updates you provide on social networks.  What people sometimes forget is that content spans audio and video.  Your personal brand becomes even richer when you provide photos, video and audio.  These forms of communication should drive forward your brand that you’ve developed from your strengths.

3. Channels are the places where your content can be found.  Are you on Linkedin, Facebook, Twitter, Plaxo, YouTube, 12seconds, etc?  You don’t have to be everywhere, you just should be where the eyeballs are and where you can be effective.  Pick those places, then bundle them all together with websites like Google Profiles, FriendFeed, Ping.fm and PeoplePond.  These sites let you consolidate your online presence and some will even let you send your updates to your other sites.  When you update from one to the others, you should be careful – use this sparingly, as your followers can get annoyed from too many updates.  The bonus, however, is that the Google and the other search engines love this stuff and it will make you even easier to find, especially if you use a consistent name or brand.

The bottom line is that you need to do personal branding for yourself regarding topics that you’re passionate about.  Once you’ve determined those strengths, pump your content through your channels.  *Thanks to Dan Schawbel’s comment, I realized I wasn’t explicit about mentioning that your personal brand is not all about you.  People care when the content you provide fulfills their needs versus having a platform for self promotion.  Now GO!

What are some tips and tricks that I have left out?  I’d love to get your input!