Nan Palmero, MBA

How to Unfollow Post on Facebook Mobile

Here’s how to unfollow post on facebook’s app. If you want to stop receiving notifications on facebook mobile, check out this post.

UPDATE: @mrcippy from @cnet shows us how to unfollow a post from the Facebook Mobile App.

You made the mistake again. You’ve commented on some jerk’s status update that is getting a gazillion responses or you wrote “Congratulations!” after someone posted their first baby photo (you’ll be bored of their baby pictures in a week). Now you’re stuck because your stupid phone is exploding from all the follow up congratulatory nonsense making you regret your decision, but you’re away from a computer. As you watch your battery drain from the beating it’s taking from Facebook notifications, you swear that you’ll NEVER.COMMENT.AGAIN. I’m here to save your (battery) life.

Facebook offers the option to “Unfollow Post” so you stop getting harassed with follow up notifications you don’t care about on their website. It’s easy to do on your computer but it hasn’t been integrated into the mobile site yet.

Good news! There’s a magical link that Facebook stashes away deep deep in the internet that lets you access the full desktop version of Facebook from your phone. It works on Android, iPhone, BlackBerry, Windows Phone and probably anything else. Except Symbian. Even Jesus hates Symbian. Save this link on your phone or tablet for full desktop access of Facebook: http://bit.ly/fullfacebook Hitting this link on your computer is just going to take you to Facebook, there won’t be anything special. Be sure you do this on your phone.

When you need to unfollow a facebook post or untag a stupid photo that your terrible friend tagged you in, hit the link above from your mobile device and correct the situation. Share this with your friends and happy facebooking.

Privacy Concerns Don’t Matter

There’s so much chatter surrounding your privacy online. People are often amazed when I tell them that I not only know where they live but how much their house cost because of the local tax appraisal district website. *gasp* If I take five minutes I can likely find your email address, figure out where you work and call you there too. So what? What if we simply lived our lives online as if everyone was watching? What you’ll soon find out is that the majority of the people don’t care. The other few will likely not say anything for months until they see you in person, then say “hey, I’ve seen all your Facebook photos, looks like you’ve taken some cool trips.”

In a recent message Craig Groeschel said “When you have integrity, that’s all that matters. When you don’t have integrity, that’s all that matters.” What if you simply lived your life with integrity both online and offline? Would that help erase your privacy concerns a bit? How frequently would you be worried about that photo popping up or that statement you made when you had one too many?

What if you thought differently? Instead of fretting over what Facebook and every other social network is doing to keep your information safe, turn the entire issue on it’s head. EXPECT that they will broadcast your information to the world. What can you do instead to help promote a cause, your personal brand, inspire others or be an asset to someone in need? What if you took the privacy fears and turned them into a microphone instead, HOPING that people would hear all about you and your mission?

Photo by Dave Pearson

It’s cheap and shareable, but is it simple?

Guy Kawasaki was dead on when he wrote here that the new economics of entrepreneurship are allowing people to build and develop new technologies and platforms inexpensively. And Mark Zuckerberg of Facebook was absolutely right in this video when he discussed the opportunities for transparency and real world information to be distributed across different platforms to help people make decisions.

The critical third leg – and massive component of the 2010 web – is simplification of technology. The ability to do something cheaply and spread the word can be very powerful, but when you can share it with fifth grade simplicity, you’ve developed something everyone can get behind.

We’re constantly telling our customers how important it is for them to tell their marketing story with fifth grade simplicity. It’s not that people are stupid; it’s just that they’re busy and don’t have time to absorb complicated messages.

What would it be like if companies treated their customers in the same way when developing their next phone or web platform? What if things were so simplified that you could show your mom how to use the GPS navigation while you made dinner with her, or what if you could explain to her how to set up her blog with just a few clicks?

When I was a child, I ran DOS 5.0 on my computer, working my way through a text shell and a rectangular box as the mouse/cursor. My mom had absolutely no desire to join me there. The computer was completely off-limits for her, because she decided it was more trouble than it was worth.

A few years ago, after finally convincing my mom that the Internet wasn’t “all pornography,” we walked her through the set up of her own email account. Her response? “That’s it?” Yeah, mom, that’s it.

Email fulfilled Guy’s requirement that the technology be inexpensive, Mark’s ideal that it be widely distributed and my desire for simplicity. Similarly, Twitter is something my mom can use as well, because it passes those three tests.

What if you ran the tests of cost, distribution and simplicity on the next big thing that you’re developing for mass adoption?

How could you change the world if busy CEOs and ultra-busy soccer moms were able to get behind your product or service because you made it cheap, sharable and simple?

As seen on Robert Scoble’s Building43.com

Top 6 Tips New Grads Need to Get Hired

Considering the economy and the difficult job market, it’s an especially important time for new graduates to be well prepared for success, especially online. The wonderful part about this time in history is how connected and accessible recruiters, executives and decision makers are online. This means easier access for the folks that are leveraging the free tools available to them. Let’s review some of the tools and tactics I suggest for accelerated success.

1. Have a High Speed Summary on Your Resume

If you haven’t heard already, people are busy. No one has time to review your twelve page resume and nobody cares about all your extracurricular activities, at least not on your resume. Your resume is merely to get your foot in the door. To do this, I suggest you do things a bit differently. I tell job hunters to include a high speed summary at the top of their resume (under their contact information), instead of an objective. A high speed summary includes 3 or 4 bullet points of what makes you awesome and sets you apart. Make it as powerful as you can, showing leadership, dedication, intelligence or whatever special qualities you are able to bring to life. If you’d like to pick up my favorite free template, head over to lifeclever.com and download it.

2. Clean Up Your Social Networks

One would hope that you would never show up to a job interview with a beer in hand – save that for when you’re golfing with the CEO after you’ve been hired. Similarly, you should review all your social networks, online photo galleries, blogs and other websites for less than flattering photos. Promptly remove them as any person who is hiring can likely find them as well with a quick search on Google, Facebook, MySpace and the assortment of other nooks and crannies online. Instead, why not make your sites a place to help sell yourself with pictures of you doing great things with and for others. Make these sites sales tools that work for you by telling the real story of you, instead of working against you. Test this by having your friends search for you and see if they can pull up anything questionable about you.

3. Register on Linkedin

Sure, you’ve been on MySpace and Facebook for some time now. It’s time for you to also register on Linkedin. Never heard of it? No problem. Head over to Linkedin.com to get started. Complete as much information as you can that is pertinent. Just like a resume, have someone proofread what you’ve written for accuracy and grammatical errors. Use a headshot of yourself (not bonging a beer). While you’re at it, why not make all your headshots, avatars, and gravatars match across your websites. Yes, it takes time but you develop a consistent personal brand. Also, remember to create the personalized URL, it’s a breeze and free.

4. Join Twitter

Have you heard of Twitter on tv? If you don’t know what it is, hop over to Common Craft and learn about it. While you’re there, why not brush up on some other topics like Google Docs and RSS. Once you’re on, use Twitter to contribute to the conversation in a positive fashion. Provide great links to things you’re passionate about. Help others who are struggling by encouraging and coaching. People are grateful and others notice. You’ll see that Twitter is chock full of decision makers and you can speak to them – directly! Here’s a hint, if it’s available, use your real name or a shortened version of it as your user name. Once you’ve chosen this, do your best to use it across all your networks. Come find me, I’ll follow you back.

5. Set Up Your Google Profile

Remember the resume that you’ve been working on and the Linkedin profile that you sweat over? Why not pull all that information over to your Google Profile. No Google Profile? No Problem. Get one now. Be sure to link to your other pages and networks. Have a look at mine, if you want an example. You can also do this with PeoplePond for additional hits on Google.

6. Get Involved In Your Community

Your parents and friends have already told you, but getting involved in your community is a great way to get connected. Getting involved can mean applying your abilities for non-profit at a place of worship, participating in one of the many “camps” or even attending a tweetup. There are amazing people all over, be sure you get outside of your usual group of people you’re comfortable around and meet some new ones. You never know when that next person will be your next mentor, boss or business partner.

If you’ve applied these six steps, you will soon have a number of new friends, contacts and abilities. You’ll be amazed as to how easily “searchable” you become online as well as how well you can leverage the internet to make you look as good as you are. If you have additional suggestions, I’d love to hear them in the comments.

As seen on MySA

No One Cares About You – Personal Branding

Personal branding and when no one cares about you.

Who has two thumbs and...ah, nobody cares.

We live in a “me” centered society where people don’t care about you. You might even have trouble getting your family to read what you’ve written! You may be lacking in defining a personal brand for yourself. Not to worry, here are a few tips on what you can do to firm up your personal brand.

1. Start with your Strengths. We all know that there are inherent desires and passions within us that gravitate towards different subjects. You’ve known this since you were a kid. What are some of those passions that you have where you have endless levels of energy to read, research and grow? According to Marcus Buckingham, Strengths have SIGNs.

Success – You have been successful in developing this area of your life.
Instinct – There’s a natural desire in your life to do that activity.
Growth – When you do the activity, you get better than the last time.
Needs – You have a desire to do the activity again.

Once you’ve framed your Strengths, you can use that as your basis for your personal branding. What’s exciting about it is that you have a natural drive to learn more and share more about those subjects. For me, I love business and consumer level technology, so you’ll notice that that’s what I talk about. What can you hang your hat on?

2. To drive your personal branding you need two basic prongs – content and channels. The content includes the blog posts you write, the tweets you send out, the comments you leave for others, the updates you provide on social networks. What people sometimes forget is that content spans audio and video. Your personal brand becomes even richer when you provide photos, video and audio. These forms of communication should drive forward your brand that you’ve developed from your strengths.

3. Channels are the places where your content can be found. Are you on Linkedin, Facebook, Twitter, Plaxo, YouTube, 12seconds, etc? You don’t have to be everywhere, you just should be where the eyeballs are and where you can be effective. Pick those places, then bundle them all together with websites like Google Profiles, FriendFeed, Ping.fm and PeoplePond. These sites let you consolidate your online presence and some will even let you send your updates to your other sites. When you update from one to the others, you should be careful – use this sparingly, as your followers can get annoyed from too many updates. The bonus, however, is that the Google and the other search engines love this stuff and it will make you even easier to find, especially if you use a consistent name or brand.

The bottom line is that you need to do personal branding for yourself regarding topics that you’re passionate about. Once you’ve determined those strengths, pump your content through your channels. *Thanks to Dan Schawbel’s comment, I realized I wasn’t explicit about mentioning that your personal brand is not all about you. People care when the content you provide fulfills their needs versus having a platform for self promotion. Now GO!

What are some tips and tricks that I have left out? I’d love to get your input!